What is a Catalina?

In the couponing world, the term “catalina” isn’t referring to the salad dressing or the island, but instead a certain type of coupons that print at the register when you check out.

Catalina Marketing is an advertising company that has paired up with grocery retailers to bring consumers a variety of coupons and promos. The little machine sits by the register and prints out coupons and news about upcoming promotions. Many times catalinas are triggered by items you purchase. Other times, more general catalinas print out, letting you know about upcoming offers or passing along a discount to a local retailer.

Thanks AThriftyMom